Web Design & Development

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#purplecar

The #purplecar campaign ran in cooperation with Uber. The purpose was to encourage safe habits (avoiding distracted driving) and bring brand awareness to a particular demographic.

The cars were given a custom wrap and were equipped with branded goodies. Users were encouraged to share their ride experience on social media.

upmchealthplan.com/purplecar

Role:

Visual Concept (team) / Design / Mockups
Delivery: Web

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Individual and Family Shopping Site

UPMC Health Plan's shopping tool for individuals and families. Over time, we've reduced the clutter on the landing page, and worked to make the knowledge center easier to use. The core of this section of the site was built by an outside entity, so it's a robust challenge to manage everyone's wish list while staying within the existing grid.

upmchealthplan.com/coverage

Role:

Design / Mockups
Delivery: Web

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Maternity Program

We needed to find a way to make our maternity program section stand out just a bit from the rest of our website. The goal was to create a grid with a bit of flexibility that would work within the existing web architecture.

upmchealthplan.com/maternity

Role:

Visual Concept (team) / Design / Mockups
Delivery: Web

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LifeSolutions

LifeSolutions needed a quick turnaround redesign for their website, changing the business focus and re-branding the message. With the help of a developer, I was able to incorporate a dual-login which simplifies the user experience.

lifesolutionsforyou.com

Role:

Visual Concept / Design / Development
Delivery: Web

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22 Things

22 This You Must Know about Health Insurance was was developed to address the need to clarify complex insurance insurance terms for the average consumer. The content is based on common questions asked of UPMC Health Plan's Member Services team. A mobile-fist approach helped shape the idea of an infographic style layout.

upmchealthplan.com/what-is-health-insurance

Role:

Visual Concept / Design / Development
Delivery: Web / Social Media

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Zen Center of Pittsburgh

I was asked to give the Zen Center's site a makeover. It needed to be editable for someone without code eperience, so I customized a WordPress theme and designed it to reflect a welcoming and spacious vibe. A new redesign is underway to accomodate some up-to-date features.

deepspringzen.org

Role:

Visual Concept / Design / Development
Delivery: Web