This project involved a visual facelift and data reorganization. The goal was to create clarity, allowing users easier access to the content they're most interested in.
Visual Concept / Architecture (team) / Theme Customiztion
Delivery: Web
The #purplecar campaign ran in cooperation with Uber. The purpose was to encourage safe habits (avoiding distracted driving) and bring brand awareness to a particular demographic.
The cars were given a custom wrap and were equipped with branded goodies. Users were encouraged to share their ride experience on social media.
Visual Concept (team) / Design / Mockups
Delivery: Web
UPMC Health Plan's shopping tool for individuals and families. Over time, we've reduced the clutter on the landing page, and worked to make the knowledge center easier to use. The core of this section of the site was built by an outside entity, so it's a robust challenge to manage everyone's wish list while staying within the existing grid.
Design / Mockups
Delivery: Web
We needed to find a way to make our maternity program section stand out just a bit from the rest of our website. The goal was to create a grid with a bit of flexibility that would work within the existing web architecture.
Visual Concept (team) / Design / Mockups
Delivery: Web
LifeSolutions needed a quick turnaround redesign for their website, changing the business focus and re-branding the message. With the help of a developer, I was able to incorporate a dual-login which simplifies the user experience.
Visual Concept / Design / Development
Delivery: Web
22 This You Must Know about Health Insurance was was developed to address the need to clarify complex insurance insurance terms for the average consumer. The content is based on common questions asked of UPMC Health Plan's Member Services team. A mobile-fist approach helped shape the idea of an infographic style layout.
upmchealthplan.com/what-is-health-insurance
Visual Concept / Design / Development
Delivery: Web / Social Media
I was asked to give the Zen Center's site a makeover. It needed to be editable for someone without code eperience, so I customized a WordPress theme and designed it to reflect a welcoming and spacious vibe. A new redesign is underway to accomodate some up-to-date features.
Visual Concept / Design / Development
Delivery: Web
